Sony Pictures Networks India extends its broadcast partnership with UEFA for 3 years
Sony will retain exclusive television broadcast and digital rights of UEFA in the Indian subcontinent.
Sony Pictures Networks India on Friday announced that it has renewed its deal with the Union of European Football Associations (UEFA) and will continue to retain exclusive television broadcast and digital rights in the Indian subcontinent for the next three years until the season end of 2023-2024.
With extension of this partnership, Sony will be the official broadcaster in the Indian subcontinent for premium European club football properties including UEFA Champions League, UEFA Europa League, UEFA Youth League, UEFA Super Cup and the UEFA Europa Conference League. All matches will be available live on SonyLIV and select matches are going to be telecasted live across Sony Sports channels.
“European club football is widely followed by fans across India the steady rise of its viewership in India in the last few years is a testament to its fandom. Through this partnership, we will continue to cement our positioning as a global multi-sporting arena and the premier destination for the best of international club football,” said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, SPNI.
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