POGO in association with Rohit Shetty has announced a new action-packed series ‘Smashing Simba’ this Diwali. The Bollywood inspired POGO original production ‘Smashing Simba’ premieres on 14th November at 1PM on POGO and will be aired every day at 1PM which has been produced by Rohit Shetty Picturez is association with Reliance Animation.
The animation series follows the quick-witted, mischievous, and fearless teenager Simmba who aspires to be a police officer. Simmba spends the better part of his day nabbing villains and miscreants with endless tricks up his sleeve finding himself on exciting adventures.
Simmba’s greatest weapon is his tongue spinning a web of word confounding the bad guys defeating the bad guys. The one final move – the infallible ‘Jumpy Chumpy’ – and the villains don’t stand a chance.
“Within the diverse genres of homegrown animation, Bollywood has emerged as a theme widely appreciated by young fans. When Indian cinema’s most popular characters are presented in animated universes with relatable stories, kids absolutely love it. We are excited to associate with industry stalwarts Rohit Shetty and Reliance Entertainment for this unique venture, and Diwali is the perfect time to celebrate this partnership. Following the recent launch of Titoo, POGO has been strengthening its offerings of popular and premium homegrown kids’ entertainment content. ‘Smashing Simmba’ is exactly the kind of locally-made and relatable show that will delight our young viewers. I’m sure kids will extend the same love to our new hero, Simmba, that they have for all our shows and characters over the years.”
Abhishek Dutta, South Asia Network Head for Cartoon Network and POGO
Rohit Shetty, the Ace Bollywood film director and producer, expressed, “An animation avatar of Simmba sounded exciting to me from the get-go, and it is amazing to see how the series has shaped up. The blend of comedy and nail-biting action, with young Simmba’s cool quotient, and funny traits, is sure to appeal to the young audience. I am eager for kids to experience the animated rendition of their favourite big-screen hero Simmba on POGO.”
POGO is embarking on a high-octane promotional campaign through digital marketing, PR, influencer engagement, brand integrations, along with on-air activation to amp up the buzz and excitement. The show will be available in Hindi and Tamil also with the channel unveiling an exhilarating Simmba-themed game as a lead up to the launch.