Prasar Bharati clocks massive digital growth in 2020

India’s public broadcaster Prasar Bharati clocked a massive digital growth in 2020 across digital channels of Doordarshan and Akashvani seeing a growth of more than 100 percent clocking over a billion views and 6 billion Digital Watch Minutes. During 2020, NewsOnAir app added more than 2.5 million users with the platform registering over 300 million views with Live Radio streaming feature over 200 streams being most popular feature.

DD National, DD News, DD Sahydari, DD Chandana, DD Bangla, and DD Saptagiri were among the top 10 digital channels while DD Sports and Akashvani Sports created a steady digital following with live commentary. Prasar Bharati Archives and DD Kisan also had steady digital performance in the top 10.

Pakistan accounted for the second highest digital audience of Doordarshan and AIR content after domestic audience followed by the United States. PM Modi’s interaction with school students, Republic Day Parade 2020, and a rare video of Shakuntala Devi from DD National Archives were the most watched videos in 2020 on Prasar Bharati’s digital platforms.