Sri Adhikari Brothers (SAB) Group has joined hands with a California based media technology DistroScale, to expand its digital presence further globally. DistroTV is an internationally available free ad-supported streaming television (FAST) platform.
With this partnership SAB Group channels like Mastiii, Dabangg and Maiboli will now be available to foreign audiences and Indians residing in the UK, Europe and the USA. “Our aim is to not only promote our network channels but also our country through the content we air globally,” said Mr Kailashnath Adhikari, Business Head of the Group.
The SAB Group channels will be a part of DistroTV’s recently launched bundle called “DistroTV Desi”. This pack offers more than 15 Southeast Asian channels for free without any subscription or registration. It gives viewers access to a variety of diverse content focusing on news, entertainment, and lifestyle focused towards the Southeast Asian (India, Pakistan, Bangladesh, Sri Lanka) population in abroad.
Navdeep Saini, Co-founder and CEO of DistroScale, the parent company of DistroTV, said, “We are always looking to grow and diversify our channel content to meet the needs of our rapidly expanding audience. This partnership with Sri Adhikari Brothers Group is allowing us to do just that and we couldn’t be more thrilled to have them join our 150+ growing channel lineup.”