ShortsTV has acquired a one-year exclusive distribution deal with Mastercard for “FIVE”, a collection of a documentary short film from women directors about the perseverance and passion of women entrepreneurs reflecting ShortsTV’s steadfast advocacy for short-form filmmakers and spotlighting diverse perspectives and Mastercard’s commitmment to gender balance and supporting small business.
ShortsTV’s linear broadcast channels such as Tata Sky ShortsTV, Airtel Shorts TV, and ShortsTV Active such on Dish TV and D2H will featured the five highlighted films on International Women’s Day in March 2021.
“We are thrilled to be joining Mastercard in highlighting five great films about five great women from around the world who have overcome significant challenges to create thriving, community-enhancing businesses. Each one of these uplifting stories speaks to the triumph of an indomitable human spirit, the subtle power of women heroes, and the ability of visual storytelling in film to inspire us daily. It is especially rewarding to work with a partner, such as Mastercard, who is dedicated to elevating everyday people and circumstances, both in their business and in those they choose to spotlight.”
ShortsTV Founder and CEO Carter Pilcher
“FIVE” documentary film series includes – HARFA, JUSTICE OF THE PIES, ONGANIC FOODS, SARAH’S BAG, and TALENTO INCLUIR following the journey of five women from five countries across the globe who have set out to start a purpose-drive business to improve and uplift their communities. The five stories will bring further awareness to some of the world’s most critical issues challenging inclusion.
“Film is a powerful medium, inspiring and educating people through human stories and personal connections. It’s a natural way to drive awareness and empathy for the critical issues women entrepreneurs face every day and we’re honored to give these five women a platform to share their experiences,” said Mastercard Chief Marketing and Communications Officer, Raja Rajamannar. “Working with such an innovative partner, ShortsTV, gives our ‘FIVE’ documentary series the ability to connect with people all over the world, sharing meaningful messages of resilience, perseverance, community and comradery.”
