Star India is tonight launching a new campaign saluting its Cable and DTH affiliates to celebrate and commemorate the 24th ‘World Television Day’ this November 21 who play an integral role in making television viewing enjoyable and essential reality for TV viewers in India.
Star India as a tribute will play the campaign across the network on GEC, Movies, Sports, and Regional channels starting November 20, 9 PM till November 21 in Hindi and 6 regional languages (Tamil, Telugu, Kannada, Malayalam, Bengali, and Marathi) leveraging the network’s talent.
These will include Neil Bhatt from Gum Hai Kisi Ke Pyaar Mein, Suhashini from Devatha, Harshad Atkari & Samriddhi Kelkar from Phulala Sugandh Maaticha, Sonamoni Saha from Mohor, Naleef Gea from Mounaragam, Chitra from Pandian Stores, Dharma from Inthi Nimma Asha.
“Television has always been an essential part of one’s life and our Cable and DTH affiliates work relentlessly to ensure a seamless viewing experience for all TV viewers. We have launched this campaign to celebrate the 24th World Television Day and thank all our Cable & DTH affiliates for their continued support.”
Gurjeev Singh Kapoor, President – TV Distribution, India and International, Star and Disney India
India has around 300 million households out of which 100 million households are still without a TV. Cable and DTH affiliates make up for the rest 200 million TV households in the country with 100 million cable households and the rest with the DTH operators.
Out of the 100 million cable households around 65-69 million households are believed to be managed by the unorganized and independent cable operators with the balance managed by major organized cable operators.
On the DTH side, you have the four pay-DTH platforms penetrating 70 million households with DD Free Dish penetrating into up to 30 million households.
Local Cable Operators, Multi System Operators, and DTH operators play a very crucial part in ensuring last mile connectivity allowing people across the country to view TV seamlessly.