Tata Play announces opening of fourth retail store in Bengaluru

Tata Play Jingalala Stores offer customers direct experience of Tata Play's range of products and services under one roof.

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By Basil Kannagi Arasu

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Tata Play today announced the opening up of its fourth Jingalala store in Bengaluru, Karnataka. The content distribution platform had earlier this year opened up its first store at Sri Byraveshwara, ITI Layout, Hosapalya. The new Tata Play Jinagala Store like the previous ones will offer customers an elevated experience of Tata Play’s range of products and services under one roof.

The new Jingalala Store is located in South Karnataka, opposite St Philomena’s school, Dhyanand College Road, 14th Cross Road, No. 3830, 50th Ft Road, Kumaraswamy Layout, 2nd Stage, Bengaluru. The store will serve as a direct touchpoint for customers offering the complete array of services Tata Play including Tata Play DTH, Tata Play Binge+, Tata Play Binge Fire TV Stick, and Tata Play Fibre.

The store is owned and operated by a franchisee. It is equipped with trained staff to cater to customers’ personalized requirements, including product demos, priority installations, query resolution, and other after-sales services.

“As we have now rebranded to Tata Play, this new Jingalala store will help in making entertainment aur bhi Jingalala. The store will serve as our fourth direct point of sale with customers in Bangalore, giving them a chance to experience the myriad entertainment possibilities that come with a Tata Play connection. It will give Tata Play an increased visibility in the market and offer the ‘touch & feel’ factor that continues to be an important aspect in the buying process of Indian customers.”

Neil Suares, Chief Sales Officer, Tata Play

The after-sales services include box upgrades, changing packs and channels, getting a spare remote or any other customer complaints. The store will offer an enhanced user experience for existing and prospective customers wherein they will get a detailed understanding of the wide range of Tata Play products. The skilled personnel will guide them through the complete purchase process.

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Basil Kannagi Arasu

News Reporter

1328 articles published
Basil likes to cover the latest happenings in the Media and Entertainment Industry in India. You can always find him browsing his phone.

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What a strategy to open a DTH dedicated store in a tech city where broadband penetration is increasing. Target should be smaller cities not metros. Sun has better strategy than Tata Play.

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Launched in Chennai's First Store.

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