Tata Play Binge onboards Gamezop to introduce gaming
The collaboration with Gamezop will bring top notch casual mobile gaming experience to Binge users.
Content distribution platform Tata Play today announced the onboarding of Gamezop on Tata Play Binge to provide its users access to 100 games on the platform. Tata Play Binge users can enjoy these games on the platform through ad-free subscription access starting at Rs 59 and without subscription ad-supported access.
Popular games such as Colour Chase, Bubble Wipeout, Tower Twist, Bottle Shoot, Boulder Blast, Bowling Stars, Carrom Hero, Ludo with Friends, and City Cricket, among others, can be played by Tata Play Binge app users. The HTML5 games will work within the Tata Play Binge app with a single tap without a separate installation.
“Tata Play Binge is an innovative offering with 17 OTT apps under one roof, and now we are adding another dimension to it with our partnership with Gamezop. We are on a constant endeavour to create experiences that is a cut above the rest. With this new development we want our users to enjoy the entertaining world of gaming under a unified platform with the click of a button. We want Tata Play Binge to be synonymous to all things entertainment and this step is a logical progression in the same direction.”Pallavi Puri, Chief Commercial and Content Officer, Tata Play Ltd
Gamezop’s games will be available on the Tata Play Binge app through a dedicated tab – featured alongside Movies, Shows, and Sports. Tata Play and Gamezop will continue working closely to identify opportunities to make gaming more rewarding for the users apart from replinshing the games catalogues with newer titles every quarter.
“Tata Play is one of India’s most loved brands and we are glad to work with them in their maiden foray into gaming. This partnership will let us take Gamezop to households across the country. Our company has always pushed the envelope to bring quality casual games (through Gamezop) and quizzes (through Quizzop) for users, right within their favourite apps. With this strategic alliance, Gamezop will serve as the exclusive gaming center within the Tata Play Binge app and sit right next to major OTT platforms. We are big fans of Tata Play’s single-subscription-unified-platform vision and are excited to for users to discover the joys of casual gaming – without the need to install additional apps.”Ankit Saxena, Chief Revenue Officer, Gamezop
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