To enhance the TV viewing experience, Tata Sky, India’s leading content distribution and Pay TV platform has introduced a first of its kind feature on its set-top boxes called ‘Trending on TV“. This handy and simple option helps to find or discover the best content airing on TV and save time spent surfing channels.
The new feature has 2 menus which shows what are Top Movies based on IMDB ratings and also Live Sports being aired on any channel. Tata Sky users can use this feature by simply pressing the yellow button on the Tata Sky remote. ‘Trending on TV’ has been integrated across all HD & SD set-top boxes in first week of June 2020, making it thereby a first of its kind proposition for non-web connected set-top boxes in India. These new features were first spotted on our community forums.
‘Top Movies’ displays best movies from 8 different languages including English, Hindi, Marathi, Telugu, Tamil, Malayalam, Kannada and Bengali. Tata Sky filters these movies based on IMBD ratings and only shows titles which have a rating of 5.5 and above. Similarly, the ‘Live Sports’ options shows you channels which are currently broadcasting live sporting events.
Earlier, we had reported that the DTH operator had revamped it’s ‘Home’ menu and added options like ‘Channel Info’ and ‘Channel Search’ which was also aimed to make the discovery and subscribing to new channels easier.
Unlike the usual ‘Guide’ found on other DTH/Cable operators this option categorically shows missed call and SMS codes to activate any channel, apart from that it also allows users to search for any channel simply by typing its Name, Number or language. The steps to easily use the new features are being communicated to subscribers through brand films and digital promotions.
Talking about the feature, a Tata Sky Spokesperson said, “At Tata Sky, it has always been our endeavour to provide our subscribers with the widest variety of content delivered via best in class technology. The new Home App is another innovation unique to Tata Sky’s set-top boxes, providing subscribers with a readymade content guide thereby making it convenient to choose from trending movies and sporting events by simply pressing the yellow button on the remote control.”
