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Doordarshan to study impact of DD India overseas

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NEW DELHI: Doordarshan has floated a global tender in eight countries in different regions of the world to study the impact of DD India programming in those places.

The countries selected are those with a large number of people of Indian origin or non-resident Indians.

Earlier, DD had conducted a similar survey in 2006-07 in seven countries in the Middle East – Bahrain, United Arab Emirates, Oman, Kuwait, Yemen, Qatar and Saudi Arabia. The survey had cost Rs four million.

Following the report received, Prasar Bharati had written letters to the Indian embassies in these countries to identify potential distributors.

Meanwhile, the DD Audience Research Team (DART) conducts surveys in various parts of the country from time to time. Six such studies have been undertaken following the remarks in the Parliamentary Standing Committee on television rating points (TRPs) in 2008-09. The surveys cost a total of Rs 37.88 million.

These surveys were undertaken to study viewership pattern in West Bengal, evaluation of the publicity on flagship programmes, impact of electronic media on women and family, survey of direct-to-home (DTH) receivers, weekly feedback by Tam (ratings agency), and weekly feedback by DART.

Apart from one by Centre for Media Studies and another by Tam, all surveys were inhouse by DART. While the study on DTH is underway, the one on women and children is still continuing. Some action has been taken on the others.

source: indiantelevision.com