The lockdown due to the coronavirus has resulted in mythological and classic content leading the television content with the audience choosing to switch over to nostalgic content with new content on TV affected due to the coronavirus. Star Plus and Colors saw a jump of 65% and 24% respectively after they started airing Ramayan and Mahabharat. DTH operators have also not stayed back with Airtel Digital TV, d2h and Tata Sky offerings its customer the chance to watch Mahabharat without ad breaks.
Direct to Home (DTH) operator Airtel Digital TV last month a separate Value Added Service (VAS) channel to air Mahabharat. Airtel customers can binge watch Mahabharat on channel number 691 at a monthly cost Rs 30 which translates to Rs 1 per day. The epic tale of BR Chopra is being aired absolutely ad-free on Airtel Digital TV which can be subscribed by giving a missed call on 9109121230 from your registered telephone number to subscribe to the service.
Direct to Home (DTH) operator Tata Sky has also started airing Mahabharat on its platform without any ad breaks. Tata Sky Aradhana is airing Mahabharat Special from 18th May at a monthly cost of Rs 30 which translates to Rs 1 per day. Tata Sky customers can tune into channel number 1051 and watch Mahabharat from Monday to Friday at 10 AM without any ad breaks. Tata Sky subscribers can give a missed call on 9226092260 from their registered mobile number or SMS ADD Aradhana to 56633.
Direct to Home (DTH) operator d2h is also Mahabharat on its Bhakti Active service channel powered by Shemaroo TV. It is reported to be airing on weekdays in different slots with the same being promoted on the Home channel. It is priced at a monthly rental of Rs 40.
In other news, Airtel Digital TV has tied up with Epic On to bring the timeless nostalgic series of Malgudi Days to over 16 million homes across the country.