Zee Entertainment during the telecast of Zee Gaurav Puraskar 2020 on Zee Marathi unveiled the addition of one more family member to its Marathi offerings – a new Marathi music channel – Zee Vajwa that will see ZEEL launch its first regional music channel. The channel logo was unveiled by renowned Marathi actor Swwapnil Joshi and Siddharth Jadhav.
ZEEL will adding a new dimension to its Marathi cluster which already has leading brands like ZEE Marathi, ZEE Talkies, and ZEE Yuva. With the tagline “Zee Vajwa, Kshann Gaajwa”, Zee Vajwa will aim to inspire its viewers to live each moment to the fullest because Kshann Zingaat Tar life Zingaat! The channel promise will also be brought alive with the content offering to give a music++ experience to the viewer.
Swwapnil Joshi and Siddharth Jadhav gave their best wishes to the channel with Swwapnil unable to contain his happiness since Zee will be giving a platform to the Marathi film fraternity with the launch of Zee Vajwa. Siddharth Jadhav too congratulated Zee on the launch of Zee Vajwa which will provide a stage to the Marathi music fraternity.
Zee Vajwa is all set to launch cometh October at some point in time after 10th October when Zee ETC bids adieu with its shutdown. The channel will be available to a-la-carte subscribers at Rs 0.10 per month.