Zee Vajwa will go off air on 31 March 2022, and the news channel Zee Odisha will follow suit after two days, on 2 April.
TSBI also curated stickers and GIFs using the popular Marathi dialect and words which amassed the brand’s Giphy page with stupendous 192K organic views in a span of 10 days.
The celebrities posted their videos in turn challenging their fans and followers with quickly generated 3.7M+ views and 283K engagement on social media.
The brand communication has kept in mind the GenZ Marathi yuva with the campaign created by Publicis Ambience which portrays instance which the audience can relate to.
The channel will have a content offering of over 3000+ playlists and music++ experience for the viewer with many category firsts which will amplify moments.
ZEEL will adding a new dimension to its Marathi cluster which already has leading brands like ZEE Marathi, ZEE Talkies, and ZEE Yuva.
Video: Living Food to rebrand as Zee Zest, Zee Vajwa to launch soon as Zee ETC readies to shut down | Hindi
Zee Entertainment is all set to rebrand Living Foodz into Zee Zest next month along with the subsequent launch of…
Zee Vajwa will be available to a-la-carte subscribers at a monthly rate of Rs 0.10 excluding taxes.