ZEEL notifies new RIO in accordance with NTO 2.0 rules

Similar to Sony and Star, ZEEL has also priced its popular channels above Rs 12. 

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Zee Entertainment Enterprises Ltd (ZEEL) on Saturday published its new Reference Interconnect Offer (RIO) that will be effective from December 1st 2021. Similar to Sony and Star, ZEEL has also priced its popular channels above Rs 12. 

The broadcaster has priced both standard definition and high definition channels up to Rs 25 (18% GST additional). “We are confident that post-implementation of NTO 2.0, ZEE channels will continue their growth momentum across markets and create higher value for the company,” said Rahul Johri, President – Business, South Asia, Zee Entertainment Enterprises Ltd.

According to the RIO, 9 of 45 ZEEL’s standard definition channels including Hindi GEC Zee TV, Marathi GEC Zee Marathi, Bengali GEC Zee Bangla, Odia GEC Zee Sarthak, Telugu GEC Zee Telugu, Kannada GEC Zee Kannada are priced more than Rs 12.

While 7 of 20 high-definition channels from ZEEL including Zee TV HD, Zee Marathi HD, Zee Bangla HD, Zee Tamil HD, Zee Telugu HD, Zee Cinemalu HD, and Zee Kannada HD are going to cost greater than Rs 12. 

Channel NameCurrent MRPNew MRPPrice Difference
Zee TV Rs 19 Rs 22+Rs 3
Zee TV HD Rs 19 Rs 22+Rs 3
&TV Rs 12 Rs 12
&TV HD Rs 19 Rs 12-Rs 7
Zee Anmol Rs 0.10 Rs 0.10
Big Magic Rs 0.10 Rs 0.10
Zee Cinema Rs 15 Rs 12-Rs 3
Zee Cinema HD Rs 19 Rs 12-Rs 7
&Pictures Rs 6 Rs 6
&Pictures HD Rs 19 Rs 12-Rs 7
&xplor HD Rs 4 Rs 12+Rs 8
Zee Bollywood Rs 2 Rs 1.50-Rs 0.50
Zee Action Rs 1 Rs 1
Zee Anmol Cinema Rs 0.10 Rs 0.10
Zee Classic Rs 0.50 Rs 0.30-Rs 0.20
Zee News Rs 0.10 Rs 0.10
Zee Hindustan Rs 0.10 Rs 0.10
Zee Business Rs 0.10 Rs 0.30+Rs 0.20
Zee Zest Rs 1 Rs 0.50-Rs 0.50
Zee Zest HD Rs 10 Rs 5-Rs 5
Zing Rs 0.10 Rs 0.10
Zee Salaam Rs 0.10 Rs 0.10
Zee Cafe Rs 15 Rs 6-Rs 9
Zee Cafe HD Rs 19 Rs 6-Rs 13
&flix Rs 15 Rs 12-Rs 3
&flix HD Rs 19 Rs 12-Rs 7
&prive HD Rs 19 Rs 12-Rs 7
WION Rs 1 Rs 2+Rs 1
Zee Marathi Rs 19 Rs 25+Rs 6
Zee Marathi HD Rs 19 Rs 25+Rs 6
Zee Talkies Rs 5 Rs 5
Zee Talkies HD Rs 19 Rs 12-Rs 7
Zee Yuva Rs 2 Rs 2
Zee Vajwa Rs 0.10 Rs 1+Rs 0.90
Zee 24 Taas Rs 0.10 Rs 0.10
Zee Bangla Rs 19 Rs 25+Rs 6
Zee Bangla HD Rs 19 Rs 25+Rs 6
Zee Bangla Cinema Rs 4 Rs 4
Zee 24 Ghanta Rs 0.10 Rs 0.10
Zee Sarthak Rs 19 Rs 20+Rs 1
Zee Odisha Rs 0.10 Rs 0.10
Zee Punjabi Rs 3 Rs 3
Zee Ganga Rs 0.50 Rs 0.50
Zee Biskope Rs 0.10 Rs 0.10
Zee Tamil Rs 12 Rs 12
Zee Tamil HD Rs 19 Rs 22+Rs 3
Zee Thirai Rs 5 Rs 3-Rs 2
Zee Thirai HD Rs 12 Rs 10-Rs 2
Zee Telugu Rs 19 Rs 22+Rs 3
Zee Telugu HD Rs 19 Rs 25+Rs 6
Zee Cinemalu Rs 10 Rs 4.50-Rs 5.50
Zee Cinemalu HD Rs 16 Rs 16
Zee Kannada Rs 19 Rs 22+Rs 3
Zee Kannada HD Rs 19 Rs 25+Rs 6
Zee Picchar Rs 3 Rs 4.50+Rs 1.50
Zee Picchar HD Rs 12 Rs 10-Rs 2
Zee Keralam Rs 0.10 Rs 5+Rs 4.90
Zee Keralam HD Rs 8 Rs 10+Rs 2
Zee Bihar Jharkhand Rs 0.10 Rs 0.10
Zee Punjab Haryana
Himachal
Rs 0.10 Rs 0.10
Zee Madhya Pradesh
Chhattisgarh
Rs 0.10 Rs 0.10
Zee Rajasthan News Rs 0.10 Rs 0.10
Zee Uttar Pradesh
Uttarakhand
Rs 0.10 Rs 0.10
Zee 24 Kalak Rs 0.10 Rs 0.10
LF HD Rs 12 Rs 10-Rs 2

According to Telecom Regulatory Authority of India (TRAI) tariff order amendment 2020 or NTO 2.0, channels price must not be more than Rs 12 for being included in any bouquet. Hence, the aforementioned 16 driver channels will not be part of any of Zeel’s 26 bouquets and viewers must subscribe then only on a la carte basis.

Atul Das, Chief Revenue Officer – Affiliate Sales said, “With NTO 2.0, consumers will get even more flexibility in selection of channels. We will continue to provide multiple bouquets to consumers across the country at different price points. Premium English channels like Zee Café and &flix will continue to be available in a separate bouquet.” 

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Avatar of Abhinav Kumar
Abhinav Kumar

Editor

Abhinav is an editor at DreamDTH. He writes articles on DTH, cable TV, television and everything else related to the field of entertainment.

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