Zee Entertainment yesterday issued a new Reference Interconnect Offer (RIO) in order to launch a new Free to Air (FTA) Marathi Movie channel Zee Zabardast. The channel will be the second FTA offering in ZEEL’s RIO alongside EZ Mall.
“THE CHANGE IN THE RIO HAS BEEN MANDATED DUE TO LAUNCH OF A FREE TO AIR SD CHANNEL NAMELY “ZEE ZABARDAST,” said ZEEL in its RIO.
ZEEL was granted a new satellite TV license on 19th August 2020 by MIB to launch ‘Zee Zabardast’. MIB had also granted license to launch ‘Zee Rang’, ‘Zee Picchar HD’, and ‘Zee Thirai HD’ along with the ‘Zee Zabardast’.
ZEEL recently landed a MPEG-2 slot on DD Free Dish platform for Zee Zabardast in the Bucket D category. The channel will likely go on air on DD Free Dish platform from 1st April 2021. The RIO will kick into effect from 9th April 2021 post which it may land on DTH platforms as a Free to Air (FTA) channel.