Bharti Telemedia operated Direct-to-Home (DTH) service provider Airtel Digital TV is inching closer to dethroning Essel Group run DTH provider Dish TV India Limited as the 2nd largest DTH operator in the country behind Tata Sky. The company has narrowed the market share between its rival Dish TV to 2.41% from a 4.84% market share gap at July 2020 end.
The Telecom Regulatory Authority of India (TRAI) today released the quarterly data for subscriber figures of the DTH sector for the quarter ending September 30, 2020. The report notes that the subscriber based of pay DTH operators increased marginally from 70.58 million at June 2020 end to 70.7 million at September 2020 end.
DTH operator wise market share
- Tata Sky continued to lead the market with a 32.58% subscriber market share roughly translating to 23.03 million active subscribers
- Dish TV continued to retain the second spot with a 27% subscriber market share roughly translating to 19.09 million active subscribers
- Airtel Digital continue to retain the third spot with a 24.59% subscriber market share roughly translating to 17.39 million active subscribers
- Sun Direct retained the fourth spot with a 15.83% subscriber market share roughly translating to 11.2 million active subscribers
Commenting on the report, a Tata Sky spokesperson said, “We are happy to see the continued growth in the DTH sector. A strong brand like Tata Sky is becoming even more preferred with each passing day.”
It is worth noting that the active subscriber count does not include subscribers whose accounts have been inactive for more than 90 days. Also the subscriber market share figures are only reported for Pay DTH operators and do not include the subscriber count of DD free dish.
