Bzinga, a platform that focuses on product engagement and discovery, is introducing its gaming platform to Hindi audiences through a new TV show on Zee TV called “Bzinga.” The new show will premiere on 12th February and will air on Sundays at 5 PM on Zee TV and feature an interactive blend of the big screen and a mobile app, allowing viewers to play along and win prizes from their phones.
Bzinga is a popular Malayalam game show that airs on Zee Keralam. The second season of Bzinga Family Festival on Zee Keralam has been a huge success, with participants from all walks of life winning incredible prizes such as iPhones, cars, and televisions, all for just under Rs 10.
Bzinga is now bringing this experience of celebrating life, relationships and humanity to Hindi audiences. The first season will be hosted by popular actor Kavin Dave and experienced actress Sunita Rajwar, both of whom are known for their captivating screen performances. This show will mark their first time anchoring together.
Samir Gupta, the Chief Business Officer at Bzinga, added, “At Bzinga, we take pride in celebrating the human spirit of achievements. Our goal has always been to develop a platform that is not only exciting and entertaining, but also gives our users a sense of accomplishment. The Hindi show is a manifestation of the positive response we have received so far, and we are only committed to building on this journey and celebrating lives across languages and markets.”