Sony Pictures Network India grabs exclusive broadcast rights of Davis Cup for two years
The broadcaster will air the tournament on its sports channels throughout the Indian subcontinent.
Sony Pictures Networks India has secured the rights to broadcast the Davis Cup for a two-year period starting in 2023. The global sports media rights agency, Sportfive, facilitated this agreement.
The broadcaster will air the tournament on its sports channels throughout the Indian subcontinent and neighbouring countries, such as Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Pakistan, and Sri Lanka. The Davis Cup will also be accessible to viewers via live stream on the OTT platform, SonyLIV.
The deal covers the Qualifiers and Finals of both the 2023 and 2024 seasons. With a rich history dating back 110 years, the Davis Cup, referred to as the “World Cup of Tennis”, has attracted participants from over 135 nations. The tournament annually features 144+ players, with some of the most successful teams being the USA with 32 titles and Australia with 28.
The Qualifiers for the 111th edition of the prestigious tournament will feature 24 men’s tennis teams and consist of four singles and one doubles match in a home-and-away format. The Qualifiers will compete against the 2022 finalists, Canada and Australia, as well as wild card teams Italy and Spain, according to a statement from Sony Pictures Network released on February 2nd.
“With the addition of the Davis Cup, we are happy to include another prestigious tournament to our extensive tennis portfolio that includes Australian Open, Roland Garros and the US Open. Our consistent efforts to grow the tennis viewership base in India has led to a considerable increase in reach for all three grand slams in our portfolio,” said Rajesh Kaul, Chief Revenue Officer – Distribution and International Business and Head – Sports Cluster, Sony Pictures Networks India.
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