Network18’s English news channel CNN-News18 has launched a nationwide awareness campaign – #DontShowMeYourface campaign in a bid to promote the idea of how wearing a mask entails a sense of safety. The channel has launched a comprehensive integrated marketing campaign encouraging people to continue wearing a mask to protect themselves and others.
CNN-News18 is launching a unique and customized AR filter for social media platforms asking viewers and users to wear mask and support the campaign. Separately, the channel has rolled-out on-air and online campaigns with its team of best editorial experts.
“With months of restrictions on movement followed by gradual unlocking, authorities have been observing a lax when it comes to following the strict physical distancing guidelines set forth by health professionals. As per a recent News18 survey, six in ten (64%) urban Indians feel that everyone should be subjected to the same coronavirus restrictions which include wearing the mask and using a sanitizer until most people have been vaccinated in the country. We, at CNN-News18, have always believed in raising relevant issues and creating impactful conversations to drive change. With face masks becoming a central tenet in limiting the spread of the virus, #DontShowMeYourFace is a step in the right direction to raise awareness on how we should be conscious of our health and the community-at-large. Through this initiative, we aim to encourage people to continue social distancing, and most importantly, to wear a mask when stepping out. ”
Zakka Jacob, Managing Editor, CNN-News18