CNN-News18 launches #DontShowMeYourFace campaign

Posted in:

Network18’s English news channel CNN-News18 has launched a nationwide awareness campaign – #DontShowMeYourface campaign in a bid to promote the idea of how wearing a mask entails a sense of safety. The channel has launched a comprehensive integrated marketing campaign encouraging people to continue wearing a mask to protect themselves and others.

CNN-News18 is launching a unique and customized AR filter for social media platforms asking viewers and users to wear mask and support the campaign. Separately, the channel has rolled-out on-air and online campaigns with its team of best editorial experts.

With months of restrictions on movement followed by gradual unlocking, authorities have been observing a lax when it comes to following the strict physical distancing guidelines set forth by health professionals. As per a recent News18 survey, six in ten (64%) urban Indians feel that everyone should be subjected to the same coronavirus restrictions which include wearing the mask and using a sanitizer until most people have been vaccinated in the country. We, at CNN-News18, have always believed in raising relevant issues and creating impactful conversations to drive change. With face masks becoming a central tenet in limiting the spread of the virus, #DontShowMeYourFace is a step in the right direction to raise awareness on how we should be conscious of our health and the community-at-large. Through this initiative, we aim to encourage people to continue social distancing, and most importantly, to wear a mask when stepping out. ”


Zakka Jacob, Managing Editor, CNN-News18

DreamDTH is the source for breaking news and exclusive updates in DTH and Television industry! For the latest news and updates, follow us on Twitter, Google News, Telegram and Facebook. For the latest videos updates, subscribe to our YouTube channel.

Avatar of Basil Kannagi Arasu
Basil Kannagi Arasu

Editor-in-chief

Basil currently works as the Editor-in-chief at DreamDTH. He likes to write and cover the latest happenings in the Media and Entertainment Industry in India. You can always find him browsing his phone.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Visit our forums

Join the discussions with thousands of active members who share the same interests as you and learn something new...