CNBC-TV18 hosts the biggest digital unconference of the year on Twitter with #2021ReadyWithCNBCTV18

CNBC-TV18 set out to guide its audience to prepare for the challenges that the new normal bring with itself hosted the #2021ReadyWithCNBCTV18 – Unmasking the Year Ahead on Friday, January 15, 2021, from 10 AM – 7:30 PM. The day long conference on Twitter provided the audiences with solutions driven foresight, actionable insights, and even some lighter momentso help them face the year head-on. CNBC-TV18 brought together the biggest industry experts from various walks of life to share their experiences in a fun, shared-learning Q&A format.

The conference saw experts from all fields of finance, film-making and entertainment, food, sustainable living, literature, and entrepreneurship together under one platform sharing their experiences and learnings from the pandemic. The conference let Twitter users interact with the celebrities directly with each celebrity having an hour dedicated for their interaction with the CNBC-TV18 twitter community.

Actor & UN Ambassador Dia Mirza, Finance YouTuber CA Rachana Ranade, actor Anupam Kher, stand-up comedian Atul Khatri, ichelin Star Awarded Chef, Author and Filmmaker – Vikas Khanna, best-selling author and diplomat – Amish Tripathi, digital entrepreneur & author- Alok Kejriwal, and popular YouTuber and internet personality Sejal Kumar were among those who spoke during the day-long conference.

“As a forward thinking brand, we have always looked at creating opportunities to aid our audience in the best possible way and make a meaningful impact in their journey towards self-growth. This is how the notion of #2021ReadyWithCNBCTV18 was born – a truly interactive ideathat will prepare our audience to face the year with a renewed spirit of hope and positivity. Reinforcing our brand’s commitment to being the ‘Trusted Partner and Ally’ to our audiences, this activity brought together the who’s who of every industryto help navigate the challenges the New Year might throw. The response has been tremendous and we hope to do more of such exciting and value-adding endeavours in the future.”

Smriti Mehra, CEO, Business News, Network18