Viacom18‘s Kannada general entertainment channel Colors Kannada is all set to present a wholesome entertainment experience starting Monday, 1st June with fresh new episodes of all its existing shows and a brand new ethos.
Colors Kannada is also launching a new brand promise ‘Banna Hosadagide, Bandha Bigiyagide’ which means ‘The color is new, the bond is stronger and unbreakable”, aptly summarizing the channel’s refreshed and strengthened spirit.
The channel has launched a video campaign too, starring its popular artists, depicting the ‘new normal’ way of life and the need to continue following the best practices in order to keep yourself and people around you safe during the Coronavirus pandemic.
The campaign covers aspects such as social distancing, restricting physical contact, sharing household responsibilities, and encourages viewers to be responsible. The campaign is live on-air on Colors Kannada and its digital platforms as well.
Colors Kannada will also be carrying out on-ground activations with its artists, while they follow norms of social-distancing. The campaign gives a message that this is the new normal way of life and we must embrace it. It assures the viewers that the channel’s bond with them will be stronger and unbreakable than ever before, especially during these hard times.
Colors Kannada will be back with its popular shows with storylines which are adapted to reflect the current world reality. Starting 1st June onwards viewers will be able to watch brand new episodes of their favourite shows like Mithuna Raashi, Nammane Yuvarani, Mangalagowri Maduve, Kannadathi, Geetha, Seetha Vallabha, Mooru Gantu, Nan Arasi Radhe and Shantam Paapam.