Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
backed by the revamp process that started post August 2014 with the ‘forever young’ philosophy, 9X Jalwa is moving forward towards becoming a strong force in the television music industry.
As per Television Audience Measurement (TAM) analysis, the channel has seen a 25 per cent growth post revamp in terms of weekly GRPs.
Speaking to Indiantelevision.com about the revamp, 9X Jalwa senior vice president and content head Amar Tidke said, “Forever young is a philosophy curated out of youth and music lovers who appreciated the revamp that we underwent. That is just the encouragement that we were thriving for. As part of the philosophical change, we have offered our viewers a theme in forever young and so far with the reaction that we have garnered, I must say the progress has been commendable.”
The recently launched rating body Broadcast Audience Research Council India (BARC) placed 9X Jalwa at the second position with average weekly GRPs of 36 right after Mastiii. Jalwa’s sister channel 9XM competing in the same genre, garnered average ratings of 34. When asked if this competition affects the processing, Tidke opined, “Well it is true we are operating in the same genre and we are often asked if one eats into the other’s pie, but if you see, we are two different channels catering to the needs of two different sets of audience and the subtle difference separates each other.”
“Innovations like Hits Forever, Love Forever, Melody Forever, Jalwa Superstar, Vintage, GenX and ClubXgarnished the forever young philosophy. Going forward, we will continue the process of creating more such unique bands to keep our audience forever young, which is our main goal,” Tidke added.
ClubX is the recent addition in the catalogue, which is a two-hour music band that airs every Friday and Saturday between 6 – 8 pm. The playlist for this band has been handpicked from some of the best party songs and will include foot - tapping numbers.
http://www.indiantelevision.com/television/tv-channels/music-and-youth/9x-jalwa-registered-25-growth-post-revamp-150522
As per Television Audience Measurement (TAM) analysis, the channel has seen a 25 per cent growth post revamp in terms of weekly GRPs.
Speaking to Indiantelevision.com about the revamp, 9X Jalwa senior vice president and content head Amar Tidke said, “Forever young is a philosophy curated out of youth and music lovers who appreciated the revamp that we underwent. That is just the encouragement that we were thriving for. As part of the philosophical change, we have offered our viewers a theme in forever young and so far with the reaction that we have garnered, I must say the progress has been commendable.”
The recently launched rating body Broadcast Audience Research Council India (BARC) placed 9X Jalwa at the second position with average weekly GRPs of 36 right after Mastiii. Jalwa’s sister channel 9XM competing in the same genre, garnered average ratings of 34. When asked if this competition affects the processing, Tidke opined, “Well it is true we are operating in the same genre and we are often asked if one eats into the other’s pie, but if you see, we are two different channels catering to the needs of two different sets of audience and the subtle difference separates each other.”
“Innovations like Hits Forever, Love Forever, Melody Forever, Jalwa Superstar, Vintage, GenX and ClubXgarnished the forever young philosophy. Going forward, we will continue the process of creating more such unique bands to keep our audience forever young, which is our main goal,” Tidke added.
ClubX is the recent addition in the catalogue, which is a two-hour music band that airs every Friday and Saturday between 6 – 8 pm. The playlist for this band has been handpicked from some of the best party songs and will include foot - tapping numbers.
http://www.indiantelevision.com/television/tv-channels/music-and-youth/9x-jalwa-registered-25-growth-post-revamp-150522
