Reliance Industries (RIL)-owned Viacom18 and Culver Max Entertainment, also known as Sony Pictures Networks India (SPNI), have emerged as the top contenders to bid for the upcoming Asian Cricket Council's (ACC) media rights, according to sources tracking the development.
Reliance Industries' Viacom18 and Sony Pictures Networks India are top contenders for the Asian Cricket Council's media rights, with bidding postponed to November 20. The outcome may impact their dominance in cricket broadcasting, especially as Viacom18 is merging with Star India.
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