Breaking Sony Sports Bagged ACC Media Rights

[Kuldeep Simar]

Waiting for 1st match

 

[Zeta Reticuli]

 

[Deep Mody]

“This is a major win for us because the ACC media rights include the India-Pakistan games, which are the most sought after matches. We have made a financially prudent investment, and this property has immense value,” SPNI CEO Gaurav Banerjee told ET.

“Acquiring ACC media rights wouldn’t have brought any incremental gains to JioStar on either TV or digital platforms,” said a sports broadcast expert.

Banerjee said SPNI’s cricket calendar, featuring rights to ACC, New Zealand Cricket, England Cricket, and Sri Lanka Cricket, looks strong. Next year, the network plans to showcase India’s tour of England and the Asia Cup.

Sony bags Asian Cricket Council media rights for $170 million till 2031

Sony Pictures Networks India (SPNI) has secured the media rights for the Asian Cricket Council (ACC) tournaments from 2024 to 2031. The deal, valued at over 70% higher than the previous cycle, includes rights to major tournaments like the Asia Cup. SPNI outbid JioStar to win the rights...

economictimes.indiatimes.com

 

[Divyam]

It's a bit shocking that no company other than Sony participated i think it's a signal for cricket organisations to have a right base price so that other companies also show interest because from now companies and especially Uday Shankar will not be aggressive in buying rights and if Sony wouldn't have shown interest then their would have been no buyer for Asia cup but happy that Sony got any big cricket event