Eventually no Indian broadcasters buy media rights, when rights like IPL, BCCI, ICC, ACC coming up. Dhoni, Virat and Rohit played key role for broadcasters viewership and selling ads in this era.
Uday shankar known it's tough for monetization even Ambani unlimited investment too can't help. players like Dhoni, Virat, Rohit who actual makes big Impact even away tours cricket boards to generate huge Revenue. Virat, Rohit already retired from T20 International and maybe in few years they will retire from IPL too.