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The online video channel will have feature-based stories, the content of which promises to be entertaining, edgy and fun.
After expanding its footprint in the social media realm with The Podium last week, Banyan Netfaqs, the parent company of afaqs!, is now set to launch an online video channel.
Christened afaqs! TV, the channel promises to be entertaining, edgy and fun, with light content. It will continue to be in a beta stage in the near future and will keep evolving.
Banyan Netfaqs already has its presence in the digital and the print domain for the advertising and marketing community, with afaqs! and afaqs! Reporter, respectively. With afaqs! TV, the company aims to cash in on the increasing online video viewing habits of the audience. This is the fourth online property of Banyan Netfaqs, the other three being afaqs!, The Mobile Indian and The Podium.
Speaking on 'advantage afaqs! TV' in today's game, Sandeep Vij, co-founder and director, afaqs!, says, "Globally, four out of five people watch video online. In the near future, video will form a consequential share of online advertising. Already, You Tube is the largest TV channel in India. This is not only a technological change but a behavioural one, too."
afaqs! TV will evolve as the Indian bandwidth story progresses. According to Vij, the company is preparing itself and experimenting for tomorrow.
afaqs! TV will be available to view from today at http://afaqs.tv
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