Dinesh jain
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Shop CJ Network, the equal joint venture (JV)
between Korea’s CJ O Shopping and private equity firm
Providence Equity Partners, is planning to launch three
more regional home shopping channels in South India in
the next one year.
Once the South India expansion is completed, the
company plans to penetrate deeper with dedicated
regional-language channels for key markets like West
Bengal and Maharashtra.
The TV home shopping network had launched a Telugu
channel named Shop CJ Telugu for Andhra Pradesh and
Telangana. The channel is available on leading cable TV
platforms in the two states. It is also eyeing carriage on
direct-to-home (DTH) platform Sun Direct, which has
strong regional footprint in the South.
“We are planning to launch channels in all the four South
markets. We have launched the Telugu channel. We also
plan to launch channels in Kannada, Tamil and Malayalam.
We are looking at launching these channels in a one-year
horizon,” Shop CJ Network chief financial officer N
Ramakrishnan told.
“South is the first priority for us. Once we have completed Southern expansion, we will aggressively go for other Languages as well. If there were no constraints, we would also want to have a Bengali as well as a Marathi channel.”
earlier reported that Shop CJ was
planning to expand into South with regional channels. Raj
Kundra- and Akshay Kumar-promoted Best Deal TV was
the first to venture into the South with the launch of Tamil
home shopping channel Big Deal TV.
The company currently owns and operates two channels,
namely Shop CJ and Shop CJ2 in Hindi. The launch of the Telugu channel has taken the channel count to three. It currently airs 70 hours of content from its broadcasting
facility.
After Telugu, Shop CJ plans to enter other South markets | TelevisionPost.com
between Korea’s CJ O Shopping and private equity firm
Providence Equity Partners, is planning to launch three
more regional home shopping channels in South India in
the next one year.
Once the South India expansion is completed, the
company plans to penetrate deeper with dedicated
regional-language channels for key markets like West
Bengal and Maharashtra.
The TV home shopping network had launched a Telugu
channel named Shop CJ Telugu for Andhra Pradesh and
Telangana. The channel is available on leading cable TV
platforms in the two states. It is also eyeing carriage on
direct-to-home (DTH) platform Sun Direct, which has
strong regional footprint in the South.
“We are planning to launch channels in all the four South
markets. We have launched the Telugu channel. We also
plan to launch channels in Kannada, Tamil and Malayalam.
We are looking at launching these channels in a one-year
horizon,” Shop CJ Network chief financial officer N
Ramakrishnan told.
“South is the first priority for us. Once we have completed Southern expansion, we will aggressively go for other Languages as well. If there were no constraints, we would also want to have a Bengali as well as a Marathi channel.”
earlier reported that Shop CJ was
planning to expand into South with regional channels. Raj
Kundra- and Akshay Kumar-promoted Best Deal TV was
the first to venture into the South with the launch of Tamil
home shopping channel Big Deal TV.
The company currently owns and operates two channels,
namely Shop CJ and Shop CJ2 in Hindi. The launch of the Telugu channel has taken the channel count to three. It currently airs 70 hours of content from its broadcasting
facility.
After Telugu, Shop CJ plans to enter other South markets | TelevisionPost.com
