Hahaha, that is wrong argument buddy..... Even for regular channels they add via IPTV mode still they would have to pay certain amount for that to Pay TV broadcasters...... Reason for launching internet based channels is that they can provide OTT+ TV Channels + Internet/Server Based Channels +Broadband to customers without the need to install DTH outdoor equipments and on App too we shall get a service offering competing with such rival platforms. ...... It is a strategy to attract customers who want to completely cut their DTH / Cable TV connection and watch all content thru internet itself