I have mixed feelings about the logos and how the rebranding was done. Feels like they did it because they just had too. SET's logo looks awfully bad. SAB looks good. Quite an upgrade of their last Orange logo. Sony Wah's logo is yuck. Previous logo was yucky as well. Fonts of sports channels is not good. They have learned nothing from the reception they got from their last rebranding of sports channels.
Apart from the visual changes. They could've made the rebranding memorable by doing a 2 hour KBC special with all of Sony's family with employees and stars of their TV shows to make this memorable.
Meanwhile Sports channels has different brand identity. I would've preferred they rebeanded after getting the licenses and during something special like India tour of Australia. So that people cared and willing to know about different channels. It's a clear confusion for now.
And the worst of everything is not using social media to get feedbacks regarding the new logos. This feels a forced revamp. They had to do it on diwali. So they did it.