Same thing. I gave my grandmother our JioFi. Also see got Tata Play. She streams her favourite serials off Zee5 whenever she wants. It's not about ads for her. It's about ease of watching old content on demand.
Mix of ADTV and OTT services Amazon Prime Video, zee5, voot, airtel xstreame and Disney+hotStar am in all in 1 airtel black plan costs 1999/month. Also I think still most of the people has stick to cable/dth coz star doesn't have live channels in any digital streaming platforms were we can watch zee sony and Viacom18 channels.