JitendraKumar
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Broadcast Audience Research Council (BARC) India rolled out its first set of much awaited television ratings on April 29, 2015. Apart from the technology and advanced measurement systems, BARC provides a huge opportunity to broadcasters by calculating separate data for HD (High Definition) channels.
This is the first time that ratings for HD channels are being reported and measured on a weekly basis. The data uses BARC’s watermarking technology, which not only gives an opportunity to the respective channel custodians to establish their HD channels, but will also open a huge prospect for broadcasters to monetise their HD channels with detailed and efficient information. Interestingly, the HD channels out of the main groups saw a substantial amount of growth.
As per BARC data, Zee TV HD has the highest time spent in Week 16 (Saturday, April 18-Friday, April 24, 2015), followed by Sony Six HD and Colors HD across HSM.
In terms of gross rating points (GRPs) for HD channels, Colors HD led the Hindi GEC genre with 14 GRPs followed by Zee TV HD with 5 GRPs. Star Plus and Sony HD were at No. 3 with 3 GRPs each.
Read more at: BARC ratings create big monetisation opportunity for HD channels | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Indus...
This is the first time that ratings for HD channels are being reported and measured on a weekly basis. The data uses BARC’s watermarking technology, which not only gives an opportunity to the respective channel custodians to establish their HD channels, but will also open a huge prospect for broadcasters to monetise their HD channels with detailed and efficient information. Interestingly, the HD channels out of the main groups saw a substantial amount of growth.
As per BARC data, Zee TV HD has the highest time spent in Week 16 (Saturday, April 18-Friday, April 24, 2015), followed by Sony Six HD and Colors HD across HSM.
In terms of gross rating points (GRPs) for HD channels, Colors HD led the Hindi GEC genre with 14 GRPs followed by Zee TV HD with 5 GRPs. Star Plus and Sony HD were at No. 3 with 3 GRPs each.
Read more at: BARC ratings create big monetisation opportunity for HD channels | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Indus...
