BARC Ratings Week 38 (2020)

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But that mounaragam title doesnt fit to potol kumar gaanwala concept
But it's the title of a superhit 80s tamil movie which the viewers can connect with easily! That's why they kept that title!

For the remake of StarMaa's Mounaraagam, Star Vijay kept the title as Kaatrin Mozhi ( A song's initial line from the movie Mozhi, where the lead heroine is deaf and dumb)
 
Also Star Suvarna jumped to 2nd place
Star Suvarna telecasted a premiere on Sunday evening followed by IPL Sunday match on primetime, that may be the reason for this!
Moreover Vijay Super too telecasted opening weekend matches of IPL thats why we can see some improvement in its BARC impressions, for the last 3 weeks it were getting around 120 to 130k impressions, this week it had got 140k impressions!


And did Star Pravah air IPL matches on Sunday during the launch week of IPL?
 
Star Suvarna telecasted a premiere on Sunday evening followed by IPL Sunday match on primetime, that may be the reason for this!
Moreover Vijay Super too telecasted opening weekend matches of IPL thats why we can see some improvement in its BARC impressions, for the last 3 weeks it were getting around 120 to 130k impressions, this week it had got 140k impressions!


And did Star Pravah air IPL matches on Sunday during the launch week of IPL?
Star suvarna impressions are almost same as last week i dont think their is effect of ipl matches.....only CK nd udaya decreased a lot thats why they automatically becomes no.2....suvarna got very less trps for ipl matches

Star pravah doesnt air ipl matches
 
Also Star Suvarna jumped to 2nd place
Star Suvarna is continuously getting shuffled. Sometimes it'll be in 3rd or even 4th position. Once Mahabharata and Radha Krishna end,
they might come down to 4th position itself.
But now, even Muddulakshmi is doing well.
Should see what'll happen in coming weeks!!
 
One thing which I noticed is Zee Telugu surpassed Zee TV. This reminded me of the time in the 1st quarter of 2020 when Star Maa surpassed Star Plus. So, in a way, Telugu channels are gathering more momentum than their Hindi counterparts this year, most particularly for Star and Zee brands. For Viacom 18, Sony and Sun, I don't think any regional (non-Hindi, non-Hindi and non-Tamil) channel will ever be able to surpass the mainstream (Hindi, Hindi, Tamil) channels.
 
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Is there any possibility of Sun Networks launching any Hindi/Odia/Assamese channel(s)?
I don't have hopes with Sony launching channels, cause their mainstream SONY ET is itself suffering from low TRP. Also, Sony Aath may not ever air originals, Sony Marathi also has low viewership.
Regarding Viacom 18, Colors Telugu is launched on Voot with dubbed Telugu shows (I don't know if ever they would get a channel too, as it may replace/clash ETV Telugu). Colors Malayalam is a possibility though, but Colors needs to regain it's power in Bangla, Tamil, Odia and Gujarati markets and maintain dominance in Marathi and Kannada markets.
Zee has a wide range of channels (TV, Bangla, Big Ganga, Marathi, Odia, Tamil, Telugu, Kannada, Keralam, Punjabi). Only ones left are Assamese and Gujarati (Gujarati was closed in 2009, so may never reopen).
Star's only left ones are Odia (maybe via Tarang TV) and Assamese (if Rang TV is possible). It will never venture into Bhojpuri, Punjabi and Gujarati market.
 
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Zee has a wide range of channels (TV, Bangla, Big Ganga, Marathi, Odia Sarthak, Tamil, Telugu, Kannada, Keralam, Punjabi). Only ones left are Assamese and Gujarati (Gujarati was closed in 2009, so may never reopen).
Star's only left ones are Odia (maybe via Tarang TV) and Assamese (if Rang TV is possible). It will never venture into Bhojpuri, Punjabi and Gujarati market.
Nothing is left for Star. It is least bothered about any language other than the big six regional languages.
Nobody said Zee Gujarati will never reopen. It might be relaunched in a few years like Zee Punjabi.
 
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