Television channels have huge potential to increase viewership, still most of houses doesn't have TVs in Villages and Rural areas. But Broadcasters, BARC and Govt always depends Urban and metro cities, they are completely failed use their resources.
Govt should develop DDFD as a default platform for all FTA channels includes HD and promote it to all viewers as a basic need.Television channels have huge potential to increase viewership, still most of houses doesn't have TVs in Villages and Rural areas. But Broadcasters, BARC and Govt always depends Urban and metro cities, they are completely failed use their resources.
DDFD should collaborate with paid DTH and Cable TVs in such a manner that for FTA channels they will air from DDFD sources and for any paid channel, viewers have to pay only for that channel and 18% tax. This should be given to viewers in a single box. It will benefit DDFD as well as Private companies. And, if broadcasters want to show their channels on DDFD (if they think some of their channels are not performing well), the E-Auction procedure should be same.Govt should develop DDFD as a default platform for all FTA channels includes HD and promote it to all viewers as a basic need.
Govt should allow Pay tv broadcasters align with encrypted signals on DDFD. so, they can market their channels directly with viewers like OTT.DDFD should collaborate with paid DTH and Cable TVs in such a manner that for FTA channels they will air from DDFD sources and for any paid channel, viewers have to pay only for that channel and 18% tax. This should be given to viewers in a single box. It will benefit DDFD as well as Private companies. And, if broadcasters want to show their channels on DDFD (if they think some of their channels are not performing well), the E-Auction procedure should be same.
That will be final nail in the coffin for cable and private DTH industry.DDFD should collaborate with paid DTH and Cable TVs in such a manner that for FTA channels they will air from DDFD sources and for any paid channel, viewers have to pay only for that channel and 18% tax. This should be given to viewers in a single box. It will benefit DDFD as well as Private companies. And, if broadcasters want to show their channels on DDFD (if they think some of their channels are not performing well), the E-Auction procedure should be same.
Don't post screenshots. Post links to the article so that we can actually read it.Analysts claims Mobile internet and Broadband is not growing huge way anymore in india Like cord cutting, it's huge advantage for Cable/DTH and broadcasters to huge potential growth but they missed opportunity from their own NTO/NCF.