All channels of Disney Star, Sony & Zee networks.Can anyone tell me exactly the name of the channels that are disconnected from these cables ?
Definitely think this UNAVOIDLABLE CIRCUMSTANCES is the ongoing cable vs broadcaster issues which will take a toll on channel ratings for sure
If blackout continues, then advertisers might rethink their strategy in top broadcaster's channels
Post Dhruv Tara postponement, Star Plus's Upcoming show Chashni scheduled to Premiere 9th March onwards at 11pm also POSTPONED due to the uncertainty between cable vs broadcasters
Now-a-days , OTT Platforms and DTH are increasing day-by-day . Some people are switching from Cable TV Services to DTH Services or to OTT Services.Analysts claims Mobile internet and Broadband is not growing huge way anymore in india Like cord cutting, it's huge advantage for Cable/DTH and broadcasters to huge potential growth but they missed opportunity from their own NTO/NCF.
BARC trp of this week will be crazy i guess.. FTA channels and Viacom 18 channels will benefit, considering Colors has not been dropped off cable networksIf blackout continues, then advertisers might rethink their strategy in top broadcaster's channels
They can earn more revenue in OTT (direct to consumer) than TV (which depends on DPO)I think, broadcasters promoting OTT from the 1st day NTO 1.0 launched. I saw that some of the broadcasters air their episodes on OTT first. Like, D+Hotstar air fresh episodes at 6 am. Zee5 air even 24 hours earlier. SonyLiv started air their episodes same time as tv but they did it earlier with Baalveer Returns. It used to air at 9 am and then on tv at 8 pm. But this was resulted in decreasing trp of the show. So they stopped airing this before tv. But, the point is that broadcasters also want that more and more viewers shift to OTT.