I think, broadcasters promoting OTT from the 1st day NTO 1.0 launched. I saw that some of the broadcasters air their episodes on OTT first. Like, D+Hotstar air fresh episodes at 6 am. Zee5 air even 24 hours earlier. SonyLiv started air their episodes same time as tv but they did it earlier with Baalveer Returns. It used to air at 9 am and then on tv at 8 pm. But this was resulted in decreasing trp of the show. So they stopped airing this before tv. But, the point is that broadcasters also want that more and more viewers shift to OTT.
Both OTT and TV have separate audience base and potential for huge growth. Transition from TV to OTT will continue but there won't come a situation atleast in next 5 or 6 years where OTT and TV subscriber base match up to same level