Discovery Channel Magazine re-launches In Asia


5 Aug 2011
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Discovery Networks Asia-Pacific (DNAP) and Novus Media Solutions, a Singapore-based custom publishing specialist, have partnered to re-launch the Discovery Channel Magazine in Asia-Pacific region.

Discovery Networks Asia-Pacific president, MD Tom Keaveny said, "The idea behind the Discovery Channel Magazine is to provide additional touch-points for our viewers with the brand, and extend their interaction with us beyond television. We want to engage them wherever and whenever we can and give them a more in-depth experience to continue to explore their world and satisfy their curiosity on a broad range of subjects. For our advertisers, it also allows us to offer more value, and more integrated campaigns covering not only television, but online, on-ground, and in print. Even in a crowded marketplace, just as we've seen with our flagship Discovery Channel, we believe quality always stands out from the clutter. It is a natural extension for us."

Novus Media Solutions CEO Rosemarie Wallace said, "Novus has assembled an international team of world-class writers and designers from as far afield as New Zealand and the United Kingdom, headed by Luke Clark, the editor of the Discovery Channel Magazine. We want to give readers and advertisers everything they loved about the magazine first time around and more."

Clark joins the Discovery Channel Magazine team following 16 years experience in the Asia-Pacific media industry, including work for Reed Business Information Asia on the TravelWeekly brand, and three years as an editor for Ink Publishing. Design director Richard MacLean brings extensive experience of the European media scene, including work for Bauer Media's UK version of Grazia, and design work for brands including the Arts Council, BBC and MTV.

Published monthly, the magazine will feature a fresh, contemporary design and feel while staying true to the DNA of the Discovery brand. The most striking difference is the new look cover and layout which reflects some of the design cues from the refresh of the channel which is also unveiling at the same time.

Reflecting the different genres featured on Discovery Channel, the Discovery Channel Magazine will cover a wide spectrum of topics within 12 pillars - nature, adventure, marvels, sci-tech, history, the universe, forensics, seekers, survival, info-tech, psychology and the environment. The tone of the editorial will build on the successful formula from before, a compelling read with strong injections of humour and emotion. The inaugural issue will seek to investigate and unlock the secrets of immortality, delve into Asia's high speed trains, fact-check the technology featured in Star Wars to see how it measures up in real life, and get up-close and personal with one of the world's natural born killers - the mosquito.

At launch the Discovery Channel Magazine will be available in Australia, Hong Kong, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand at newsstands, and for subscription sales in other markets including India, Bangladesh, China, Japan, Korea, Taiwan and Vietnam.

source : itv
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