Aayush Aggarwal
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- Joined
- 4 Aug 2013
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Discovery announces the launch of three new channels in India
To launch a Hindi entertainment channel ‘ID – Investigation Discovery’ & two HD channels – ‘TLC HD World’ and ‘Animal Planet HD World’
Discovery Networks Asia-Pacific today announced the launch of three new channels in India. Widely recognized for enhancing the television viewing experience in India over the last two decades, Discovery will launch a refreshing new concept Hindi entertainment channel ID – Investigation Discovery.
The pioneer in high definition genre in India, the company will expand its HD offering with the launch of two differentiated gold standard channels - ‘TLC HD World’ and ‘Animal Planet HD World’.
The company’s expanded portfolio of 11 differentiated channels reflects India’s potential and resonate the core promise of digitization in India.
ID will be India’s first Hindi entertainment channel dedicated to offering compelling true stories of mystery, crime and suspense. The channel promises to ‘Always Reveal’ intriguing twists and turns that culminate into thrilling conclusions. Providing fascinating stories of human nature, the channel’s alluring series, in-depth specials and thought-provoking one-offs will challenge viewers’ perceptions and expand the Hindi entertainment genre.
Speaking about the expansion, Rahul Johri, Executive Vice President and General Manager – South Asia, Discovery Networks Asia-Pacific and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia commented, “The launch of three new channels ID, TLC HD World and Animal Planet HD World demonstrates Discovery’s commitment to entertain Indian viewers and offer high-quality and differentiated programming.
To launch a Hindi entertainment channel ‘ID – Investigation Discovery’ & two HD channels – ‘TLC HD World’ and ‘Animal Planet HD World’
Discovery Networks Asia-Pacific today announced the launch of three new channels in India. Widely recognized for enhancing the television viewing experience in India over the last two decades, Discovery will launch a refreshing new concept Hindi entertainment channel ID – Investigation Discovery.
The pioneer in high definition genre in India, the company will expand its HD offering with the launch of two differentiated gold standard channels - ‘TLC HD World’ and ‘Animal Planet HD World’.
The company’s expanded portfolio of 11 differentiated channels reflects India’s potential and resonate the core promise of digitization in India.
ID will be India’s first Hindi entertainment channel dedicated to offering compelling true stories of mystery, crime and suspense. The channel promises to ‘Always Reveal’ intriguing twists and turns that culminate into thrilling conclusions. Providing fascinating stories of human nature, the channel’s alluring series, in-depth specials and thought-provoking one-offs will challenge viewers’ perceptions and expand the Hindi entertainment genre.
Speaking about the expansion, Rahul Johri, Executive Vice President and General Manager – South Asia, Discovery Networks Asia-Pacific and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia commented, “The launch of three new channels ID, TLC HD World and Animal Planet HD World demonstrates Discovery’s commitment to entertain Indian viewers and offer high-quality and differentiated programming.
