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Discovery Communications is to acquire Dubai-based media company Takhayal Entertainment and its affiliated companies in Dubai and Egypt, including flagship food channel Fatafea.
In a statement, Discovery said it was in the final stages of formalising the deal.
Fatafeat broadcasts to approximately 55 million TV households in the Middle East and north Africa and its in-house studio includes a library of 700 hours of programmes, including family cooking show Teslam El Ayadi and Arabian cuisine series Matbakhna El Arabi.
Discovery said the transaction would enable it to extend its presence in the Middle East and north Africa TV market, and to strengthen its existing portfolio of female-skewed lifestyle pay TV brands, which include TLC and Real Time. The acquisition will also offer access to a library of cooking recipes and shows and Takhayal’s production facility.
Read More: Discovery to acquire Middle East broadcaster Takhayal » Digital TV Europe
In a statement, Discovery said it was in the final stages of formalising the deal.
Fatafeat broadcasts to approximately 55 million TV households in the Middle East and north Africa and its in-house studio includes a library of 700 hours of programmes, including family cooking show Teslam El Ayadi and Arabian cuisine series Matbakhna El Arabi.
Discovery said the transaction would enable it to extend its presence in the Middle East and north Africa TV market, and to strengthen its existing portfolio of female-skewed lifestyle pay TV brands, which include TLC and Real Time. The acquisition will also offer access to a library of cooking recipes and shows and Takhayal’s production facility.
Read More: Discovery to acquire Middle East broadcaster Takhayal » Digital TV Europe
