The broadcaster also plans to move niche sporting events such Formula One and English Premier League exclusively to its OTT platform, Disney Plus-Hotstar. "The audience for these sports is not the typical cricket audience, neither do they generate as much advertiser interest as cricket does. Therefore, it makes better sense for the broadcaster to move it to Hotstar where subscription revenues are much better than TV. If Hotstar creates a separate Formula One package and offers it for Rs 250, the revenue monetisation will be much better," explains a former Star executive, who says that barring cricket all the other sports churn huge losses for the broadcaster
Disney-Star puts sports biz under lens; churn inevitable