Overall the momentum is completely with ADTV since 2017. As much as Airtel's phone business is struggling, Airtel Digital TV keeps getting better and better every year. This year's highlights in terms of channel additions were &xplor HD, the Sun HD channels and the truckload of Punjabi channels.
ADTV also has the most pocket-friendly packs (before as well as after the TRAI regulations) with a high number of channels. Not to mention it went big in the streaming space by launching the Xstream box and stick and rebranding its existing mobile app.
TS's best time was 2013–2016 when Harit Nagpal's tenure was at its peak and it was going through the MPEG4 migration while adding many channels. But ADTV has been the consistent performer since 2017. Nobody knows when &xplor HD, Gemini Music HD and PTunes/PPlus will be added by TS.