Dinesh jain
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Odisha based Eastern Media has Revamped its Odia language infotainment channel Kanak TV as
Kanak News.
With the re- branding exercise, the channel is also eyeing
a larger chunk of ratings.
The channel started operations in 2009 and airs 24/7 news, current affairs and entertainment content. Post the revamp, Kanak News will sport a new tagline of ‘Paribartanara Swara,’ and will aim
at being the voice of change for the people of Odisha
across the horizon.
The channel will continue to be a free to air and hence
relying on advertising revenue. “It will take time for pay
channel phenomenon to work in Odisha. There are only
two local pay channels in the state now. There are huge
number of viewers in the state but 10 channels are a little
too much at times,” she adds.
When it comes to penetration, cable remains the clear
dominator in Odisha as 70 - 80 per cent of the population
are cable TV subscribers, whereas areas uncovered by
cable have DTH penetrations.
Kanak News is available on Ortel Communication, Variety,
Hathw@y and D2H platforms -- Tata Sky, Dish TV and
Jain Hits.
Indian Television Dot Com | Eastern Media rebrands Odia infotainment channel Kanak TV
Kanak News.
With the re- branding exercise, the channel is also eyeing
a larger chunk of ratings.
The channel started operations in 2009 and airs 24/7 news, current affairs and entertainment content. Post the revamp, Kanak News will sport a new tagline of ‘Paribartanara Swara,’ and will aim
at being the voice of change for the people of Odisha
across the horizon.
The channel will continue to be a free to air and hence
relying on advertising revenue. “It will take time for pay
channel phenomenon to work in Odisha. There are only
two local pay channels in the state now. There are huge
number of viewers in the state but 10 channels are a little
too much at times,” she adds.
When it comes to penetration, cable remains the clear
dominator in Odisha as 70 - 80 per cent of the population
are cable TV subscribers, whereas areas uncovered by
cable have DTH penetrations.
Kanak News is available on Ortel Communication, Variety,
Hathw@y and D2H platforms -- Tata Sky, Dish TV and
Jain Hits.
Indian Television Dot Com | Eastern Media rebrands Odia infotainment channel Kanak TV
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