Breaking Exclusive Broadcast of India’s tour of West Indies on DD Sports on all Cable & DTH platforms

[iDJ]

BCCI should give TV rights to DD directly, so they can earn 100% ad revenue.

Yes, DD should be asked to buy all "national importance" matches so that they don't need to share 75% of ad revenue. If private players can profit off same rights. Don't see a big player like DD with far bigger reach not profitting doing same.

 

[Karthik]

Good news for us. Some Good old days coming back.

 

[dino29]

They are forced into getting 75% of the revenue. Where they could be had opportunity to earn 100% profit by attracting people into pay platforms.

Already stated that option in earlier post, plz check it. Private sports broadcasters r free to air these matches thru their own channels on DD Free dish and work out a mechanism to temporarily carry these channels on terrestrial mode too during the series. So government or DD r just fulfilling their responsibility to make important sports events available to all viewers.

Just like broadcasters r not implementing NTO 2.0 in proper manner with affordable pricing of channels be it thru bouquet or standalone mode same ways they r not providing cricket or other live sports on DD Free Dish or Terrestrial Mode as they want more customers to shift to pay tv platform which although is fine when looked at separately but this is not the way to attract subscribers. Private broadcasters already seeing dip in TV ratings of Hindi GEC channels which were recently dropped from DD Free Dish.

All broadcasters need to have clear cut strategy for Free as well as pay tv audience and thereby create a system or plan wherein more customers themselves feel interested in upgrading from free platforms to pay tv platforms. Blocking content is wrong strategy. Anyways with Sports18 Khel planning to bring host of live sports on DD Free Dish, i m hopeful things will change but this shift needs to happen across genres and even NTO 2.0 needs to implemented by broadcasters in full letter and spirit

 

[dino29]

Yes, DD should be asked to buy all "national importance" matches so that they don't need to share 75% of ad revenue. If private players can profit off same rights. Don't see a big player like DD with far bigger reach not profitting doing same.

But then will u b okay if government levies licence fee on each pay tv connection / home so that same can go in funding Prasar Bharati and acquire sports rights or produce other good programs across genres. I am certain 99.9 % people will not b okay with this strategy

 

[iDJ]

But then will u b okay if government levies licence fee on each pay tv connection / home so that same can go in funding Prasar Bharati and acquire sports rights or produce other good programs across genres. I am certain 99.9 % people will not b okay with this strategy

I am all in for it. Right now taxpayer's money is only wasted on platforms like DD who contributes to nothing but Independence Day and Republic Day celebrations which can be also outsourced to news channels.

Already stated that option in earlier post, plz check it. Private sports broadcasters r free to air these matches thru their own channels on DD Free dish and work out a mechanism to temporarily carry these channels on terrestrial mode too during the series. So government or DD r just fulfilling their responsibility to make important sports events available to all viewers.

Just like broadcasters r not implementing NTO 2.0 in proper manner with affordable pricing of channels be it thru bouquet or standalone mode same ways they r not providing cricket or other live sports on DD Free Dish or Terrestrial Mode as they want more customers to shift to pay tv platform which although is fine when looked at separately but this is not the way to attract subscribers. Private broadcasters already seeing dip in TV ratings of Hindi GEC channels which were recently dropped from DD Free Dish.

All broadcasters need to have clear cut strategy for Free as well as pay tv audience and thereby create a system or plan wherein more customers themselves feel interested in upgrading from free platforms to pay tv platforms. Blocking content is wrong strategy. Anyways with Sports18 Khel planning to bring host of live sports on DD Free Dish, i m hopeful things will change but this shift needs to happen across genres and even NTO 2.0 needs to implemented by broadcasters in full letter and spirit

Blocking content from freeloaders is a realistic strategy. Because of these same people TV industry is still stuck at 20th century. TV specially sports broadcasters needs high revenue so that acquire more sporting property. They can't do that via charity.

 

[dino29]

I am all in for it. Right now taxpayer's money is only wasted on platforms like DD who contributes to nothing but Independence Day and Republic Day celebrations which can be also outsourced to news channels.

Blocking content from freeloaders is a realistic strategy. Because of these same people TV industry is still stuck at 20th century. TV specially sports broadcasters needs high revenue so that acquire more sporting property. They can't do that via charity.

Blocking is not the right strategy. Broadcasters r earning enough money thru ads or subscription fees, if more money is needed then make people aware that they should pay more for content like it happens in foreign countries but I m sure this is not needed. Problem is not money but wrong strategy being adopted including willing to pay absurdly high price for rights of certain sporting events. Realistic strategy is to maintain a fine balance between investment and revenue rather than overspending and then wanting people to pay more as ads r not enough to recover investment. Also freeloading concept means getting everything for free, what i said was to have a well designed strategy for FTA and Pay TV platforms and similarly craft a proper way to upgrade subscribers from Free TV to pay tv platforms.

Worldover Free/ Terrestrial Network exists alingwith Pay TV broadcasters and there r no major issues faced. If broadcasters r of the opinion that Free TV platforms should get least choice of content then sorry buddy it ain't benefiting broadcasters or viewers. Just go thru UK television landscape and see how both Free and Pay TV channels or broadcasters doing quite well with great content available on both platforms

 

[Nikhil3]

I think DD Sports is the most compressed channel in Tata Play.. Before series they need to improve the quality or Add DD Sports HD..

 

[gplugupta]

It's a well played game by fancode.
1.ddsports have maximum reach to audience with 43 million alone on free dish.
2. Dd don't have hd channel so people either need to stream online or watch whatever quality dd provides you.
3.there are not many know fancode app who follows mostly indian cricket .with this everyone will know.
4.if they share this feed with other private broadcaster, then fancode will be the one who would have suffered the most
Because with this they again haveto share with dd and private with their hd channel will eat maximum of pie.

 

[RdX]

DD sports airing affected to more Star only due to BCCI, ICC media Rights with Star. Sony have lot of alternative cricket Rights.

 

[iDJ]

DD sports airing affected to more Star only due to BCCI, ICC media Rights with Star. Sony have lot of alternative cricket Rights.

Star and Sony needs to exploit loopholes here. If Team India doesn't reaches finals or semi finals of any sport. Be it Cricket World Cup, Football World Cup or Wimbledon (lol). There needs to blackout on DD Sports.