Bad News for bollywood fans, Star/Disney has been focusing more on dubbed south indian cinema and almost all their channels including UTV Movies which earlier under Disney showed classic stuff have increased dubbed quota. Infact on next monday and tuesday almost 80 % of their schedule is devoid of bollywood content.
Really hope that they buy rights of more bollywood films and like Zee have separate chs for bollywood audience. Have no issue with telecast of dubbed cinema but at the same time bollywood viewers should not be sidelined.
There is reason why dubbed south indian cinema is popular and why channels find it lucrative to catch onto it. Firstly we know well that largely new age bollywood has lost the art of making mass based films which had ingredients to attract audience specially from rural base which contributed heavily in viewership, and few movies which r good r largely for urban audience or multiplex janta as we say.
Now chs find it extremely difficult to sustain with fewer good latest bollywood movies bcoz of not only failing to fill slots but high price of satellite rights hence they try to acquire dubbed south indian which comes at lot cheaper cost and attracts rural base. Also southern friends do watch it in large numbers bcoz hindi is understood in max regions and tv density is higher down there.
Some would say then isn't it better to show older bollywood films which has mass appeal rather than dubbed south indian cinema. Well sure this is true but most of the older bollywood films have been seen umpteen no. of times hence do not get as much eyeballs which affects ratings. This is why Sony or Zee have separate chs for it bcoz it serves the purpose properly without affecting performance of flagship chs.
Also it is reality that many people do not appreciate some of the good bollywood films, apart from this chs too do not promote or telecast nice older bollywood films properly thus these get faded off memory. It is important to understand that smart or innovative promotion strategy is needed to bring not only recall or reconnect for movies among audience but in an age of so many entertainment mediums at disposal it makes one stand out thus generating interest
Really hope that they buy rights of more bollywood films and like Zee have separate chs for bollywood audience. Have no issue with telecast of dubbed cinema but at the same time bollywood viewers should not be sidelined.
There is reason why dubbed south indian cinema is popular and why channels find it lucrative to catch onto it. Firstly we know well that largely new age bollywood has lost the art of making mass based films which had ingredients to attract audience specially from rural base which contributed heavily in viewership, and few movies which r good r largely for urban audience or multiplex janta as we say.
Now chs find it extremely difficult to sustain with fewer good latest bollywood movies bcoz of not only failing to fill slots but high price of satellite rights hence they try to acquire dubbed south indian which comes at lot cheaper cost and attracts rural base. Also southern friends do watch it in large numbers bcoz hindi is understood in max regions and tv density is higher down there.
Some would say then isn't it better to show older bollywood films which has mass appeal rather than dubbed south indian cinema. Well sure this is true but most of the older bollywood films have been seen umpteen no. of times hence do not get as much eyeballs which affects ratings. This is why Sony or Zee have separate chs for it bcoz it serves the purpose properly without affecting performance of flagship chs.
Also it is reality that many people do not appreciate some of the good bollywood films, apart from this chs too do not promote or telecast nice older bollywood films properly thus these get faded off memory. It is important to understand that smart or innovative promotion strategy is needed to bring not only recall or reconnect for movies among audience but in an age of so many entertainment mediums at disposal it makes one stand out thus generating interest
