Etv telugu brand probably purchased by network18.
As viacom18 is said to be gearing up for launch of colors Telugu . The colors TV serials used to air in sun network owned gimini TV in Telugu. Now viacom18 studios has retrieved it's shows from gimini. And will telecast through etv. Starting with colors TV jhansi Rani ( already telecasting ) soon naagin 5 and a remake of jeev zal yadapise ( a Marathi original ) and shani ( Hindi dubbed )