Network 18 ( a division of RIL ) gives final nod for expansion of colors brand to other regional market telugu and malayalam. It comes after the discontinue of sony viacom18 merger.
It's expected both channels to launch at same time. But is unclear whether colors telugu will come as rebrand of etv or as a new channel. After success of hindi , kannada ,and monopoly in Gujarati, music, youth and english gener. Colors keeps eyes to strengthen south language.
Viacom18 eyes on subscription revenue to get by using the existing content and some fresh content says close source.
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