I am getting a feeling that YRF agreement with Disney-Star might be ending soon....noticing that they r repeating YRF movies they have renewed in the past which may indicate that these r expiring soon and it has been very long since last they renewed a YRF movie....not only this but Sony is not repeating any YRF movie much often which it does when a movie is set to expire. Could also be that YRF movies will have rotational shift from Sony to Disney-Star and vice versa like it happens for various movies from different studios/companies on English Movie Channels
I expected Disney-Star to have a very big scale, larger than life promotion for premiere of the movie "Pathaan" as it is one of bollywood's biggest hits but felt really disappointed that a regular promo can be seen airing across their hindi movie channels
I may be wrong making this assessment but still wanted to share my opinion
Krrish 3 will be airing for the 1st time on Sony Max 2....27 May at 8 PM. This would be shift from the regular content strategy of this channel as it has never aired a movie which has released post 2011
I am getting a feeling that YRF agreement with Disney-Star might be ending soon....noticing that they r repeating YRF movies they have renewed in the past which may indicate that these r expiring soon and it has been very long since last they renewed a YRF movie....not only this but Sony is not repeating any YRF movie much often which it does when a movie is set to expire. Could also be that YRF movies will have rotational shift from Sony to Disney-Star and vice versa like it happens for various movies from different studios/companies on English Movie Channels