It is very difficult for a channel to survive solely on subscription charges in India. As Indian customers are very price sensitive. And from their point of view the cost of these channels was too much. Look what happened to Star World Premier ? Already they didn't have many subscribers, and when other English GEC start showing instant premier of shows, STAR changed its policy and now SWP HD is just a normal entertainment channels. But for HBO it may not be possible as HBO Hits and HBO defined are their international brand channels. When they didn't get the desired number of subscribers ,they scaled down the quantity of new movies and content on these two channels. And now they have decided to shut these and rebrand HBI hits as HBO HD.