Hindi GECs dip, Star gains


8 Jun 2011
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MUMBAI: Star shined bright in the week ended 10 September. Not only did its Hindi movie channel Star Gold see a major surge but also Star Plus and Star One posted marginal gains in a week when the other Hindi general entertainment channels (GECs) saw a dip.

Even as the GEC pecking order has remained unaffected, Star Plus ended with 307 GRPs (gross rating points) as against 300 GRPs in the preceding week.

Meanwhile, Sony Entertainment Television maintained its second position for the fourth consecutive week, although it slipped from 258 GRPs in the previous week to 243 GRPs.

Colors and Zee TV remained on third and fourth place with 233 and 182 GRPs respectively. Both the channels lost 16 GRPs each in the week.

Sab, meanwhile, has slipped down to 112 GRPs, from 117 in the previous week.

Imagine TV ended with 68 GRPs (72 in last week) while Star One closed with 41 GRPs (last week 35), as per TAM data (HSM, C&S, 4+) for the week ended 10 September.

Sahara One recorded 31 GRPs (last week 35), according to TAM data.
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