History Tv 18 Might be Not Coming Soon

[M@zh@R]

Exclusive: biggest ever History launch as A+E cuts India deal


History channel will roll out in India on October 9, reaching 40 million homes at launch, TBIvision can reveal. A+E Networks has cut a deal with several platform operators and Sean Cohan, senior VP, international, says that the channel can, ultimately, be bigger than Discovery in the country.


A+E inked a joint venture with TV18 last year with a view to getting into the fast-growing Indian market. It has now inked carriage deals with cable and DTH operators including DEN, Hathaway, Tata Sky and Airtel. It will launch in HD, in six languages: English; Bengali, Marathi, Hindi, Tamil and Telegu.



A+E has also recruited Bollywood superstar Salman Khan as brand ambassador and he will be getting the message out about History to Indian consumers.


Reaching 40 million homes means the channel will only be behind its counterpart in the US in terms of distribution and it will be the biggest international History from launch.


"The Indian market has challenges, but there are big opportunities - there is an enormous population base and a growing middle class and TV industry," Cohan told TBIvision. "The percentage of overall viewing in the factual category is quite small and we think there is an opportunity to move the needle in that category."
http://tbivision.com/article.php?category=4&article=2402

 

[Karthik]

RE: History Tv 18 Coming Soon

Channel addition is a serious concern that airtel should look forward.

 

[M@zh@R]

RE: History Tv 18 Coming Soon

100% rite Karthik Brooo
It is a gr8 concern

 

[ssparikshya]

RE: History Tv 18 Coming Soon

great news first in tata sky then in dish tv and now in ADTV

 

[kramkumar]

RE: History Tv 18 Coming Soon

When other dth are adding channels everyday, ADTV also should take some positive action. They have enough TP space, A/V quality and customer base.

 

[M@zh@R]

RE: History Tv 18 Coming Soon

History forays into India in partnership with TV18
Latest on History Tv 18.:''(
No news about addition on Airtel .


The leading worldwide factual entertainment channel from US enters the Indian market in partnership with TV18. With Salman Khan as the face of the channel, History marks a new age of growth in the Factual Entertainment genre.

History launched its India edition as part of a joint venture between TV18 and A+E Networks. The launch is a significant milestone in the Indian media space as it marks an alliance between TV18, India’s most dynamic television media conglomerate and A&E Networks, pioneers and world leaders in factual entertainment.

History is the first in a bouquet of factual entertainment channels to be launched by the joint venture. The channel is now available in six languages (English, Hindi, Tamil, Telugu, Bengali & Marathi) in full HD across all major markets in India and will reach out to more than 50 million households in the launch phase itself. It will be available across leading cable TV platforms such as Hathway Cable, In Cable, DEN Networks and leading DTH platforms such as Tata Sky and Dish TV as well as other leading independent analogue and digital platforms in the country.

History has also signed on Salman Khan, Bollywood and India’s most popular movie star to be the face of the channel in a first-of-its-kind attempt to broad base the appeal of History and the factual entertainment genre.

Worldwide, the factual entertainment genre has undergone a transformation with greater emphasis on creating fact-based entertainment, thrill and action formats that appeal to a much wider audience. History has led this transformation in formats and content world-wide and the channel has reaped rich rewards by moving to the pole position in ratings and popularity, ahead of channels like Discovery, Nat Geo in the US and some other markets across the globe. History in India will aim to emulate this performance and appeal to mass audiences across multiple regions and languages. The channel’s promise – ‘History Made Every Day’ captures the spirit of a new programming paradigm to be introduced for the first time in India.

Speaking on the launch Abbe Raven, President & CEO, A+E Networks stated, “We have eagerly anticipated the launch of History in India, a market that represents important growth opportunities for A+E Networks’ global strategy. Since 1995, History has been entertaining viewers around the world with our innovative, original programming, becoming the leading destination for factual entertainment. We are excited to partner with TV18 to bring History to audiences in India, and believe the channel will be as successful there as it is in the US and other territories.”

Sean Cohan, VP International, A+E Networks said, “India is a critically important market to us, and we are thrilled to be launching History there in partnership with TV18. Under Ajay Chacko’s leadership, we have built a strong, talented team at A+E Networks l TV18 across programming, marketing, digital and operations. With their combined expertise I have no doubt History will be an impact player from launch.”
http://www.moneycontrol.com/news/business/history-forays-into-indiapartnershiptv18_596001.html