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MUMBAI: The change has been much awaited. Ten years in the news business and now one of India’s most popular Hindi news channels, India TV, has decided to undergo a complete makeover. Starting today, the channel will adopt a completely new avatar.
Taking advantage of the election frenzy going on in the country, the channel has decided to incorporate several changes to itself. The logo, designed by DY Works, has been made crisper with the orange globe in the centre. DY Works is a is a brand strategy and brand design firm in India and has done creations for names such as Yippee noodles, Dabur, Bar One, Lakme, Amul, Mahindra, TATA, Nestle, Britannia, Godrej and many more. According to sources, the logo design might have cost Rs 10 to Rs 13 lakh. US based packaging firm Renderon Broadcast Design has created the new look. clientele include Fox News, NBC, China’s CCTV News and CNBC Awaaz. The company’s website says has taken into account the channel's current market perception and made changes.
Taking advantage of the election frenzy going on in the country, the channel has decided to incorporate several changes to itself. The logo, designed by DY Works, has been made crisper with the orange globe in the centre. DY Works is a is a brand strategy and brand design firm in India and has done creations for names such as Yippee noodles, Dabur, Bar One, Lakme, Amul, Mahindra, TATA, Nestle, Britannia, Godrej and many more. According to sources, the logo design might have cost Rs 10 to Rs 13 lakh. US based packaging firm Renderon Broadcast Design has created the new look. clientele include Fox News, NBC, China’s CCTV News and CNBC Awaaz. The company’s website says has taken into account the channel's current market perception and made changes.
