Their only popular channels are Colors and Nick. They can just price it ₹12 and include it in all bouquets. It will help their other smaller channels like MTV and Cineplex. They don't need to imitate Star, Zee and Sony by pricing over ₹12. It doesn't help them. They have potential to be #1 again. CNN News18 needs to be priced ₹0.10 as well. It's not as popular as its other competitors.